KFC - Believe in Chicken
I was invited by Mother UK to work on the "Believe in Chicken" campaign for KFC, creating engaging animations to bring the brand's message to life.
The goal was to blend captivating photography, hypnotic looping animations, and striking illustrations to create a unique visual style that would captivate the audience and align with KFC's iconic branding.
I combined wiggling, bullet-time-like photos with bold 2D illustrations and typography to create a dynamic, eye-catching visual experience that resonates with KFC's brand identity.
Working closely with Mother UK, we produced an extensive range of assets, including DOOH, in-store displays, and social media content.
The completed project featured a wide array of visually striking assets that effectively conveyed KFC's "Believe in Chicken" message, contributing to a successful and memorable campaign.
This project allowed me to showcase my ability to create impactful, brand-aligned animations that captivate audiences and enhance the overall campaign message. The unique blend of photography, illustration, and typography created a cohesive and engaging visual experience for KFC's passionate fan base.
