Center Parcs Rebrand
I had the pleasure of working on the rebrand of Center Parcs, focusing on developing a modern and dynamic visual identity with a nature-inspired feel.
Our goal was to create a brand experience that reflects Center Parcs' mission of connecting people with nature while offering a warm, inviting atmosphere.
I drew inspiration from natural elements and movements, such as trees swaying in the wind or clouds drifting in the sky. Combining these elements with playful and modern design principles, I aimed to balance nature, playfulness, warmth, and comfort, exploring various design possibilities.
The end result was an extensive toolkit featuring logo animations, icons, textures, motion guidelines, badges, and typography animations, all reflecting the rebrand's new identity.
This project allowed me to contribute to a comprehensive rebranding effort while staying true to Center Parcs' core values and unique identity. The redesigned visual identity system successfully captures the essence of nature and human connection, offering guests a fresh, inviting, and memorable experience.