Doritos Visual Identity System
I had the opportunity to work with Shotopop on the Doritos visual identity system. My role was to bring the brand to life through motion design.
The goal was to create a dynamic animation system that fit perfectly within the new design universe, enhancing the brand's energy and visual appeal.I explored various animation techniques and styles to develop a versatile range of applications, from subtle end cards to bold graphic treatments. My focus was on elevating the brand while keeping it consistent across platforms.
Working alongside Shotopop's talented team, we ensured that the motion design elements harmonized with the overall visual identity, creating an engaging and cohesive experience.
The project resulted in an array of fun and impactful animated assets, including stickers, end cards, DOOH, and social media templates.
With its dynamic motion design elements, the new visual identity system reinvigorated the Doritos brand, culminating in a comprehensive 175-page guideline encompassing all aspects of the brand's visual language.
