Habyt
In collaboration with DesignStudio NY, I had the opportunity to work on the development of a fresh and dynamic brand identity for Habyt, a flexible living platform. Our goal was to create a seamless experience for tenants worldwide, reflecting the company's values and mission while consolidating its acquired brands under one global identity.
Drawing inspiration from architectural floor plans and focusing on utility, we created a graphic system consisting of two main elements: the Plan and Resident layers. This approach allowed us to illustrate how Habyt adapts to individual needs while guiding users through their journey. The primary black and white color palette, accent colours, and a bespoke logo further emphasized the brand's commitment to opening new opportunities for tenants.
Following the rebranding project, Habyt announced a successful funding round and a 30% increase in direct traffic. The company also saw significant growth opportunities, with the brand's mission of flexible living resonating with audiences globally.